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Press & Media

Animation sector booming in India, demand for 50,000 trained professionals

KORAMANGALA: From the likes of Tom & Jerry, Mickey Mouse and Popeye to Chhota Bheem, Bal Hanuman at present. India's animation sector is witnessing a major boom and so is the animation scene in Koramangala.

Contributing to this upsurge in the animation sector prominent animation institutes have reaped handsome revenues in the area. Many of them have even managed to clock about 20-60 percent year-on-year growth.

 Growing demand for animation in India has made more people go for diplomas and degree courses in this field. People are now ready to shell out as much as Rs 40,000 to Rs 3.6 lakh depending upon the type of course.

South India's first animation institute, Arena Animation opened up in 1996 in Koramangala and has seen an increase of 40 percent in the number of students each year.

"Animation is the most lucrative industry these days. Any industry in the country can use it," said Lakshmi Terumal, central director, Arena Animation, Koramangala. Terumal added Arena Animation Koramangala is seeing 40-60 percent business growth year-on-year." The institute charges Rs 60,000 to Rs 2.36 lakh depending upon the course.

MAAC(Maya Academy of Advanced Cinematics), started about five years ago in Koramangala it charges Rs 40,000 to Rs 3.6 Lakhs for their courses. "We are registering about 20 percent of annual growth and we are expecting 30 percent in the next financial year," told Shajan Samuel, senior vice president, MAAC. The institute witnesses increasing number of enrollments every year.


Animation sectors seem to be gaining lot of traction in India, thanks to the large talent pool that is available at a very reasonable cost to company.

"Cost of production is much cheaper in India. People are coming to India from different countries for animation projects. We have now even started producing good animation movies like Hanuman and Chota Bheem. All these things indicate healthy future prospects" reasoned Terumal.

Samuel also says India is becoming a hub of outsourcing for foreign animation companies as cost of production in India is much lower than other countries. "If you see, Arjun, The Warrior Prince, it costs about Rs 40 crore. Whereas if you make an animation movie outside India, production cost for the same will cross Rs 1,000 crore. India has all the capabilities to produce world-class quality animation," Samuel said.


A FICCI-KPMG report on Indian Media & Entertainment Industry 2012 says that sectors such as animation & VFX, digital advertising, and gaming are fast increasing their share in the overall entertainment pie.

Animation, VFX and post production industry achieved estimated revenues of INR 31 billion in 2011, a robust growth of 31 percent over 2010. Growth was achieved on the back of increased contract work, higher VFX content in movies, 2D/3D conversion projects, says the 2012 report.

Bangalore is one of the emerging animation hubs in India after Delhi, Mumbai, Hyderabad and Chennai. According to industry experts, Bangalore has a huge market of animation. Many renowned animation production houses like DreamBox and Technicolor have their dedicated studios and development centers in Bangalore.

Recently, Karnataka Government took its first steps into this field by unveiling a policy for the Animation, Visual Effects, Gaming and Comics (AVGC) industry. Association of Bangalore Animation Industry, popularly known as ABAI, participated at the recent Global Investor's Meet 2012 and had proposed an investment of Rs 30 Crore for a digital intermediary and post production facility, in Karnataka, as per the KAVGC Policy.


According to the data by Samuel from MAAC, there are 300 animation studios 50 VFX studios in the country where about 12,000 people are already employed and 3,000 people work as freelancers. There is still room for 50,000 people in this industry.

This shows the potential of career opportunities in the field.

"This is an upcoming and promising field as usage the of animation is widespread in all fields; from movies to medical science," he added,


Chinmay Raj Thakur, who did his masters in animation and is now interning with Reliance's Big Animation Pvt Ltd feels that financially animation may not be a lucrative space for beginners. Thakur believes that one has to be very passionate and creative to be well-paid in the field. "I feel there is a lot of scope in the animation world, but one needs to be patient and passionate about it"

Echoing Thakur, Samuel added, "Salary structure is different from other industries. You might start from Rs 10,000-15,000 per month, but you can grow exponentially with your own observations and skills. There is no standard growth like in the IT industry; you can jump as big as you want."