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The need for providing better and more competitive visual content has been persistently increasing in recent times. There are hundreds of brands marketing the same product to thousands of people, and logically the best way to stay in the game is to keep the customers invested in the brand. For achieving this, they resolve to technological advancements in rich media content to attract the masses. It doesn’t even come to our notice that we are in fact exposed to such advancements routinely. Be it the large digital billboards of your favourite beverage or an e-learning software used in schools. Visualization is indeed a fundamental tool for representing ideas and solutions.
Before we enlighten you with all the fields 3D visualization has revolutionised, let’s understand what it is. 3D Visualization basically refers to the process of rendering 3D content (graphical, animation or diagrammatic) or a visual technique to pass information. 3D artists use tools such as AutoCAD, Adobe Illustrator, Autodesk 3ds Max, Autodesk Maya, and Cinema 4D to create stunning visualizations that can be used in any industry. To use these programs, you would require adequate training and knowledge.
Here are some of the most common areas where 3D visualization techniques come handy.
3D visualization allows creating content for product promotions. Imagine being able to examine the texture, colour and shape of an uncreated object while sitting peacefully on the couch. No more issues of hiring photo-studios when all can be done with the help of 3D artists and a computer.
Image credits: Malbec Product Rendering by Brucewlima
Construction companies require intricate planning and accuracy as there is no room for trial and error. 3D visualization has increased operational efficiency and cost benefits. It has also removed technical barriers while communicating the design to non technical personnel.
Check out this 3D architectural visualization work done by a student of Arena Animation.
Medical 3D Visualization is a revolutionary concept. Medical 3D visualization offers visual representations of scanned body parts with the help of virtual models. This offers depth and details when compared to the conventional static two-dimensional medical images. The process facilitates better diagnoses, reduces the surgical operation learning curves, minimize operational costs, and shorten image acquisition times.
Video credits: Dejan Kober via YouTube
One of the instances where 3D visualization can become more than art is in the education sector. Almost every primary school and universities have been equipped with e-learning privileges to avoid gaps in understanding concepts.
3D Visualization is now an integral part of the entertainment industry. It is not only being used in movies to bring characters and superheroes to life on screen, the widespread use of 3d visualsation has helped games become more realistic. Digital artists now create more enticing and engaging visualizations.
There are many more industries that benefits from these services— including automotive, pharmaceutical, and fashion. 3D visualization is a fine blend of both technical skills and artistry.
If you are looking for a quick course in design & visualization, click here.