Five common mistakes to avoid when making a character animation demoreel

More & more animation studios are looking for animators who excel at character animation in a more realistic way. Recruiters at VFX, video game & animation studios find it hard to locate candidates with adequate character animation experience as demo reels with strong character animation is very hard to come by these days. If you … Read more

Designing graphics for print & advertising

Although the digital medium is taking over every industry & form of communication, the print industry is far from dead. Wherever you go, you will always see a hoarding on the side of a bus or at the back of an auto. Even if you do not step out of your home, the newspaper has … Read more

Animation opportunities in the television industry

Long gone are the days when animation & VFX were limited to films alone. Today animation & visual effects are a part of all kinds of media communication. From re-enactment of accidents during television news reports to replay of the last over during cricket matches, everything utilises visual effects. It has captured all forms of … Read more

Top 5 career opportunities in digital communication industry

People today access information over a wide variety of media channels. But of late, digital communication has proved to be the most powerful driving force in the market. The younger generation, in particular, wish to not only experience the world via multimedia but also communicate effectively through it. This is why digital communication has become … Read more

Five pioneers of early animation

Today, animation is all pervasive. Its reach has extended beyond television and penetrated our market through internet, mobile phones and even out-of-home media. When we think of animation, the one person that invariably comes to mind is Walt Disney, known as the father of modern animation. But few of us that animation existed long before … Read more

Animation breakdown of Big Hero 6

It’s Robot Baymax to the rescue! Read till the end & we have a surprise waiting for you. Leaving behind the crowd favourite, How to Train Your Dragon 2, by possibly more than a mile, Big Hero 6 took home the Best Animated Feature Film award at the Oscars this year. In this blog we … Read more

Five steps to effective digital communications design

Digital media today is omnipresent & all-pervasive. Websites, video, audio, digital text, and animated multimedia are the most popular forms of consuming information. As per the World Internet Users Statistics, over 2.4 billion people use the Internet throughout the world. Goggle alone generates more than 100 billion searches every month. How do content developers & … Read more

Oscar nominations in the animation category – 2015

The Oscars are just around the corner & we thought this would be the right time to take a look at the Best Animated Feature Film nominees for the year. This year the Oscars are featuring animated films that are not from the big studios, but have the potential to give them a run for … Read more

Evolution of Indian animation

Even as we speak of big animation studios like Disney, Pixar & DreamWorks, we should not forget that Indian animation has a come a long way since the first Indian stop-motion film by Dadasaheb Phalke in 1941. After 73 years, India is not only the largest outsource animation market, but is also creating its own … Read more

Stars of the animation industry

What would the animation industry be without the animators & animation companies who work hard to bring beautiful stories to the big screen? Animators are responsible for bringing characters to life. Even though freelancing is an option available most of the animators work with high end production houses. The important thing for them is job … Read more