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Creative Minds

Arena creative minds 2012

A creative platform for students to showcase some brilliant work.

Press & Media

Arena hosts Creative Minds inter-centre competition in Kolkata

To foster creativity among students, Arena Animation organised ‘Creative Minds’, an inter-centre competition for its students in Kolkata and the East Zone. The contest was held on January 11, 2008.

Industry stalwarts from Rhythm & Hues studio graced the event as judges. Subhajit Sarkar, Production Coordinator, and Ashis Roy, Special Effects Director from Rhythm & Hues, judged the entries and provided valuable insights to the students with regard to careers in animation and multimedia.

Shares Barunansu Sarkar, Regional Head - East, Arena Animation, “The objective of the competition was to focus on and promote professional skills among our students. The students’ work were judged on parameters such as originality, creativity, technical proficiency, presentation skills and time management – all of which are essential to succeed in today’s competitive animation and multimedia industry. The competition focused on enhancing not just their technical skills, but also their ability to do some research and development to produce an effective piece of work.”

Meanwhile, the competition itself required students to develop a product advertisement promoting an original brand. The ad had to focus on R&D, and take into account the target audience and creative concept with a proper balance of text and graphics as well as an original punch-line/ caption. The ad had to be produced either for the print medium or developed in a multimedia format (i.e., interactive CD-ROM presentation/ animation/ web design).

The three best entries in each of the two categories (viz. graphics and animation) were:


Winner: Akash Mukherjee for his graphic against smoking

Runner-up: Bipin Bhengra for his graphic on AIDS


Winner: Abhijit Kar and Shankha Chattopadhyay for their animation on ‘Distortion’

Runner-up: Kaustav Banerjee for his animation on ‘Unity is Strength’

Second runner-up: Jyoti Patel and Mayur Kumar for their animation on ‘Unity is Strength’

Finally, the winners were felicitated and awarded prizes in recognition of their skills and hard work. Here's to more such events in the near future!