Ten Things You Did Not Know About Shaun the Sheep

Animation is not limited to the Disney/ Pixar style of animation. Another popular style of animation is clay animation, or, as it is known in the industry, claymation. The recent release, Shaun the Sheep & its success proved that audience are ready to accept all kinds of animation, if the story is interesting & the … Read more

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Top five advanced acting tips for animators

In animation , clarity of communication is a must in order to effectively tell a story & keep the audience engaged. In order for the audience to connect to the film on an emotional level, the characters must be lively. They must seem to think & move on their own, and be visually & audibly … Read more

Five common mistakes to avoid when making a character animation demoreel

More & more animation studios are looking for animators who excel at character animation in a more realistic way. Recruiters at VFX, video game & animation studios find it hard to locate candidates with adequate character animation experience as demo reels with strong character animation is very hard to come by these days. If you … Read more

Designing graphics for print & advertising

Although the digital medium is taking over every industry & form of communication, the print industry is far from dead. Wherever you go, you will always see a hoarding on the side of a bus or at the back of an auto. Even if you do not step out of your home, the newspaper has … Read more

Top 5 typography rules for websites & mobile sites

When a person arrives on your site, chances are that s/he is not paying attention to the colours, images or sounds on your page – they’re looking at the text. It doesn’t matter how many bells & whistles are there on your page, the user essentially relies on text to gain information. Whether it is … Read more

Animation opportunities in the television industry

Long gone are the days when animation & VFX were limited to films alone. Today animation & visual effects are a part of all kinds of media communication. From re-enactment of accidents during television news reports to replay of the last over during cricket matches, everything utilises visual effects. It has captured all forms of … Read more

Top 5 career opportunities in digital communication industry

People today access information over a wide variety of media channels. But of late, digital communication has proved to be the most powerful driving force in the market. The younger generation, in particular, wish to not only experience the world via multimedia but also communicate effectively through it. This is why digital communication has become … Read more

Five pioneers of early animation

Today, animation is all pervasive. Its reach has extended beyond television and penetrated our market through internet, mobile phones and even out-of-home media. When we think of animation, the one person that invariably comes to mind is Walt Disney, known as the father of modern animation. But few of us that animation existed long before … Read more

Animation breakdown of Big Hero 6

It’s Robot Baymax to the rescue! Read till the end & we have a surprise waiting for you. Leaving behind the crowd favourite, How to Train Your Dragon 2, by possibly more than a mile, Big Hero 6 took home the Best Animated Feature Film award at the Oscars this year. In this blog we … Read more

Five steps to effective digital communications design

Digital media today is omnipresent & all-pervasive. Websites, video, audio, digital text, and animated multimedia are the most popular forms of consuming information. As per the World Internet Users Statistics, over 2.4 billion people use the Internet throughout the world. Goggle alone generates more than 100 billion searches every month. How do content developers & … Read more